A Mini Vacation to Atlanta, Georgia Essay

Traveling is one of my family’s favorite things to do. The family has visited numerous places throughout the United States, however, none are as memorable as Atlanta, Georgia. In Atlanta, there are many places to go and sights to see such as: Cola-cola factory, Cabbage Patch Kids Factory, Under Ground Mall, the Zoo, Atlanta Braves Stadium, Six Flags Over Georgia, Stone Mountain Park, and the Atlanta Aquarium, are all in or near the city of Atlanta. The three that we visit on every trip to Atlanta are Six Flags, Stone Mountain, and the Atlanta Aquarium. Six Flags Over Georgia is a theme park containing anything from carnival foods to trilling rides. Six Flags provides many activities for all ages. It is not at all uncommon to see famous cartoon characters, such as Bugs Bunny, roaming around the park. Older children and adults who possess strong stomachs may enjoy riding the various roller coasters available. For example, The Batman, is my favorite. The Batman goes up and down steep hills and even loops upside down. My wife closes her eyes the whole time on this ride. Six Flags also has water rides available to keep people cool. My favorite is Thunder River and Hurricane Harbor. Last June, my family and I were lucky enough to get caught under the waterfall on Thunder River we were soaked which was good because we were hot. Six Flags also has games to play and many souvenir shops. As for the carnival foods I mentioned earlier, the funnel cakes are absolutely delicious. I would highly recommend Six Flags as a place to go when visiting the Atlanta area. Stone Mountain Park is another tourist attraction near Atlanta. We spend most of our time there when visiting Atlanta. Not only is it a fun place to visit, but it is also historical. The mountain is the largest exposed piece of granite in the world. The face of the mountain was carved by the same man who carved Mt. Rushmore; however, he did not finish it. The carving, which  is located on the top of the mountain, remained unfinished until it became a state park. There is a high wire car that takes visitors up to the top of the mountain or one can choice to hike up the mountain. The carving represents three key figures of the Confederacy riding their horses, which are Ulysses Grant, Robert E. Lee, and Jefferson Davis. The width of the carving is the width of a football field. Along with historical museums, the park has campgrounds and horseback riding, a train that goes around the mountain. There are also these vehicles that go on land and water. These car/boat vehicles are called Ducks. When you ride this attraction you are given a whistle that sounds like a duck quack annoying but fun at the same time. My favorite activity, however, is the laser show. The laser show takes place on the face of the mountain followed by a firework show. During the fall there is a fall festival with a pumpkin patch. My wife has the most adorable pictures of my kids in this pumpkin patch. Last, but definitely not the least, is the Atlanta Aquarium. My family and I did not even know this was attraction when visiting in 2005, we just happen to be visiting the week it opened. The aquarium always has a variety of sea life to view. The aquarium’s animals are displayed in six different galleries: Georgia Explorer, Tropical Diver, Ocean Voyager, Cold Water Quest, River Scout, and Dolphin Tales. Each corresponds to a specific environment. The Georgia Explorer exhibit is geared especially towards children. Of course this is my children’s favorite place in the Aquarium. It features a number of touch tanks with searays and sharks as well as exhibits featuring sea turtles and the wildlife of coral reef. My family and I spend several hours in here petting the sea life. There is also a cafà © and souvenir shop. My daughter still has the big finding Nemo stuffed animal that we purchased on our first visit in 2005. In conclusion, there are many places to visit in Atlanta. The most exciting ones include Six Flags, Stone Mountain, and the Atlanta Aquarium. Each one offer various forms of fun for all ages. For instance, Six Flags offer kiddie rides as well as rides for the older children and adults. Stone Mountain Park offers horseback riding and laser shows. Lastly, the Atlanta Aquarium, offers great marine life and hands on educational attractions. Everyone should visit the city of Atlanta at least once, I know I have.

Invictus Essay

Invictus a movie that touches on a lot of issues Nelson Mandela and the South African people faced as a nation. Nelson Mandela was faced with bringing a nation separated due to racial segregation and he accomplished this goal by helping the South African rugby team win the world cup. This movie can be closely related with our class because Nelson Mandela is one of the greatest leaders of all time and too see how he implemented his leadership to help the Rugby is just a fragment to what he actually accomplished. Throughout this movie you can go think about what we learned in class its goes hand and hand. To give a complete analysis to this movie from the prospective of Nelson Mandela being a leader in the sports world in this essay I will explain the different styles of leadership Nelson Mandela implemented, group dynamics, communication, managing difficulties, issues of diversity. All of these where present in this movie and a direct correlation to how Nelson Mandela was a leader in sports. In this movie Nelson Mandela wasn’t the only called upon to be a leader in sports South African rugby Captain Francois Pienaar also played a major role a leading his rugby team through a very difficult season to becoming a great team and family. Without the help of Francois Pienaar I don’t feel as if Nelson Mandela’s plan to unite the nation would have went so smooth. Throughout the movie Nelson Mandela used a couple of different styles of leadership, this shows to be a great leader you have to mix and match different leadership styles. In Mandela’s case being the president of South Africa in the mist of segregation you have to appeal and lead many different types of people, some of the groups don’t respond like the others forcing him to differ from his nitch of democratic leadership. To reach the different kinds of groups he realized he would have to be stern sometimes and be more of a autocratic leader. Nelson Mandela being a South African native faced a very hard decision when he walked into a rally by some of the black population who were against the name of the rugby team and felt very strongly about changing it. Mandela being the leader he was realized the Springbok name was sacred to the Africana (white population) and to bring the nation together the name had to stay. After this decision was clear to  Mandela to keep the Sp ringbok name based off the knowledge he gained while being incarcerated he knew that he was a minority and it would be tuff to get voted. Thus he implemented autocratic leadership style walked into the rally gave them all the background information on the name then told his follower the name will stay. Mandela knew what he was doing would be good in the long run but still asked for the support of his followers and of the rally he had one person that was on his side. Throughout the movie he also was forced to inhibit the Laissez-Faire leadership style against his own will. Bringing a nation together can sometimes become overwhelming and with his strenuous schedule Mandela overworked himself to the point he blacked out. After his accident he was forced to relax and take a back seat for a couple of days. For the period of his recovery he was helpless and had to go with the flow being forced into the laissez-faire leadership style. Nelson Mandela middle name should be democratic, that is how strongly he embraces this leadership style. He just wanted everyone in South Africa to be equal and get along, while trying to accomplish this he took different ideas from co-workers and people of South Africa. A recurring theme in the movie is Nelson Mandela’s wise words to his followers and friends at the most opportune times bringing encouragement, support, wisdom and comfortably. In the beginning of the movie he steps into his presidential chambers where all of the workers were at and began to give them a speech, most of these workers were Africana’s from the previous South African president. Now here comes this black political guy fresh from jail into the presidents office, so most of these workers didn’t plan on staying and didn’t believe in Mandela. He gives them a speech with great compassion and knowledge treated all of them as equals and ends the speech with â€Å" if you guys stay you would be doing me and your country a great service†. Mandela gave all his workers the opportunity to leave but after his great speech he didn’t lose not one worker, this give you and example how strong and powerful his words could be. Communication in my eyes is 10 percent verbal and 90 percent non-verbal, a person can say all the right things but if they don’t give eye contact and have bad body language it can automatically negate everything they just said. Africana’s were really hard on Mandela but he continuously gave them reasons to love and respect him,  when he went to the first Springbok game a fan throw a can at Mandela that barley missed him but he didn’t even flinch. That fan wanted nothing more than for Mandela to react and get out of character but Mandela just ignored it showing them his mental strength. Its easy for a person to react by it takes a real leader to preserve them selves and ignore ignorance. Nelson Mandela was forced to manage difficulties through the whole movie trying to evolve his nation to bring blacks and whites together, enlighten people including his own daughter and help the Springbok win the world cup. What I learned from Mandela about managing difficulties is that sometimes you don’t have to automatically attack the problem head on and sometimes you should just relax and let things fall into place by making strategic moves. When Mandela knew what was best for the nation he made a group of very smart decisions to bring the rugby team back to relevancy and their winning culture. The best example of this was making the Springboks do clinics in near by villages. By inviting Francois Pienaar to tea he installed these values and coached him up to be a better leader to his team so he can also manage difficulties he was going to be facing. Francois Pienaar was faced with manage this difficult team that was ok with losing and not being connected to the rest of th e South Africans. Pienaar followed in Mandela’s footsteps and introduce the team to new things little by little, such as learning the national anthem, bring them to the prison to see what Mandela and others went through. Invictus in a nutshell is about the issue of diversity in South Africa and how a pride for their national team can unite a country. Mandela was facing the issue of diversity his whole life and even spent a period of his life behind bars to fight for it. From his first day in office as the president he had to face the issue of diversity by having a majority of his office workers being white and not knowing if they where going to stay, but thankfully for his enhanced commination skills he persuaded them to stay. Another character that was forced with great issue of diversity was Chester being the only black player on the Springboks had to be tough on him and his team mates fro example when they did the clinics all the kids flocked to Chester and ignored his teammates. Francois Pienaar was faced with issues of  diversity as well like when he tried to teach the players the national anthem by the were very closed at first due to the complexity of the different languages of the black Sou th Africans. In conclusion Invictus was great movie showcasing the leadership of Nelson Mandela and Francois Pienaar both in very different situations but faced with some of the same issues. Mandela was faced with bring the nation together and Pienaar was faced with bring the Springboks together that was like a little nation in its own. The rugby team was like a little nation due to different races, conflicting ideas, and stubbornness to change their ways. Every team is like that and to manage that you have to be a leader in recreational settings to bring a team together and be successful. This movie taught me a couple of life lesson that I will inhibit to my everyday life and pass on to other such ass make strategic moves, really think before making any moves. 1 smart decision is better than 2 dumb reactions.

Sam Elzebak: Review of Resume and Cover Letter

Dear Customer: Regarding your kindly submitted resume and cover letter, I suggest the following adjustments and empowerments: Selection of a strong single font of 10 pt to 12 pt size for both resume and cover letter; supplementing this with varying sizes within the 10-to-12 pt for headings and body, bolding, and bullets for the various sections. Formatting the resume to make maximum best use of white area and dark print for eye-catching contrast. Add a very strong, empowering Objective that targets the sort of career position(s) that you want. Add an Executive Summary and a specific Qualifications section and use strong skills statements and strong verbs. Add specific numbers for accomplishments, including estimated dollars saved or increased in sales, percentages of time or other items saved, number of new products or processes designed, etc. Add a Certifications section to include any licenses or certificates you possess for your work, or which could be useful to it. Possibly add an Awards and Recognition section to highlight your accomplishments. Add a Special Skills section to include computer programs and software known, various equipment, any foreign languages (reading, writing, or fluent), and/or other skills that others candidates applying for these types of jobs you target may not have and which can make you a standout job candidate. Formatting the cover letter into a letterhead document. Using bullet points and more powerful specific language in the cover letter as a sharp, eye-catching display of your potential worth to new employers. Thank you for the opportunity to review your resume and cover letter. Best regards.

Henry Thoreaus View on the Economy Essay Example | Topics and Well Written Essays - 1000 words

Henry Thoreaus View on the Economy - Essay Example Theodore had been a mathematician and an economist whose philosophy had been based on finding the alternative to harsh lifestyle. His writing on Walden discovered that with the natural lifestyle preserved, the advantage is presented on the need to offer solutions to uphold humanity through the changing environment. The longest of his chapters on his writings had been based on the measures needed to preserve the economy. The economy had been driven by the struggle by individuals to present the efforts needed to achieve a higher lifestyle and struggling with fluctuation in market prices. The solution in simple living and application of cheap alternative measures that utilize minimal raw materials from the environment had been the proven solution. Thoreau led a comfortable lifestyle with the advantage offered in applying readily available materials. He had calculated the expenses to be used and sought to utilize the alternative cheap measures that would limit the exploitation of the nat ural reserve. ... His philosophy presented that the natural compositions to be left untouched and away from the development in the society. He explained that though people saw him to be alone, he did not feel abandoned and gained satisfaction from the space created (Thoreau and Blake 40). The chapter discloses his venture to lead a differentiated lifestyle from those who work hard to achieve the luxury of the society as compared to his ideology that meant preservation of the wild and lead a basic lifestyle. Theodore had been a mathematician and an economist whose philosophy had been based on finding the alternative to harsh lifestyle. His writing on Walden discovered that with the natural lifestyle preserved, the advantage is presented on the need to offer solutions to uphold humanity through the changing environment. The longest of his chapters on his writings had been based on the measures needed to preserve the economy. The economy had been driven by the struggle by individuals to present the effor ts needed to achieve a higher lifestyle and struggling with fluctuation in market prices. The solution in simple living and application of cheap alternative measures that utilize minimal raw materials from the environment had been the proven solution. Thoreau led a comfortable lifestyle with the advantage offered in applying readily available materials. He had calculated the expenses to be used and sought to utilizing the alternative cheap measures that would limit the exploitation of the natural reserve. Thoreau explained that humanity had been accorded the challenge of relating to the lifestyle that had been admired by the society, and the authority presented in the

Coca-Cola Company Research Paper Example | Topics and Well Written Essays - 2000 words

Coca-Cola Company - Research Paper Example The mature market can turn out to be a barrier for the companies that desire to operate in such markets as well as to make an entry in the new market (Brown, 2002). It is very tough condition for a new company to introduce its products and services in the market when the chances of growth are less. Mature market creates a tough situation for the companies to expand. With due regard to this context, it can also be observed that the companies in a mature market faces tough times to extend its objective further because of the existence of the equilibrium condition in the market. The major characteristics of a mature market include slow overall growth of the market trends, decreasing industry profit ratio, influencing behavior played by the experienced buyer for the producers and increase in the market research for the products. The characteristics play a significant role in increasing the competition in terms of the market shares which lead to increase in the price of the product (Brown , 2002). In order to understand the scenario of a company’s operations in a mature market, the study intends to analyze the operational strategies taken by Coca-Cola Company, a leading global beverage corporation. ... Overview of the Company The journey of Coca Cola was initiated in Atlanta, United States. It was founded by an Atlanta based pharmacist John Pemberton in 1886. John Pemberton discovered the solution to be used in preparing the drinks. The drink was readily preferred by the people, which initiated the long journey of a successful company. While the business was getting expanded John Pemberton’s bookkeeper named the drink as ‘Coca Cola’, and from then onwards the business was started as Coca Cola Company. Before realizing the growth and the success of the brand developed by him, John Pemberton passed away. Subsequently, Asa Griggs Candler, a businessman from Atlanta captured the rights to the business and became the inaugural President of the company to run the business (The Coca Cola Company, 2011). In the initial phases of commencement, keeping in view the need for expanding the Coca Cola business, it made the President Asa Griggs Candler to think about the safegu arding the brand. The measures taken by the President were primarily advertising the product authenticity so that consumer demand for it increases. Furthermore, the shape of container was also changed with attractive styles in order to differentiate it from other brands and to protect the product from being copied and sold in the market at a cheaper rate (The Coca Cola Company, 2011). During the World War II, in 1943, General Dwight D. Eisenhower asked the Coca Cola Company to take the trade overseas to ten bottling plants to serve the people with drinks during the time of war. Thereafter, when the war came to an end the company was allowed to do business overseas. This initiated the path for expansion for the company in the global shores. In due course of time, with the continued expansion

Metaphors Essay Example | Topics and Well Written Essays - 750 words - 2

Metaphors - Essay Example In the first case study, there is an issue that is being faced by the managers is the need to hold dowen the line against the senior managers who are aggressive. This is a great problem because it seriously impacts on their relationship with their subordinates and hence their attitudes and performances in their work. In this sense, it is one of the hindrances towards productivity as most of the employees are expected to work as machines. Using the Morgan’s use of metaphors to understand the organization is well applied in this scenario. The manager is able to note down a few of the Morgan’s metaphors in his work. They include the art of blowing up in order to defend his people. In this context, he drills the individual and then attacks. In essence, he has identified work as a battle whereby there is a great need to fight in order to ensure that the rights of all the employees are not violated. It is caused by the element of being in the heat of the battle to enable an i ndividual to defend their territories hence the need to understand how the organization works. It is with the notion that the work place is a battle field that the manager in this case has devised the proper ways of dealing with his colleagues in such a way that enhances the productivity of all the other employees. The main problem in this case is the need to come up with a new product. It is the principle issue that is causing worries to the director in this organization. It is mainly because the product is required in high degree autonomy. It was also supposed to appear to be an integral part of the existing company. In this sense, the metaphor is created through the use of the symbolic modeling. Ultimately, there is the launch of a central launch pad from which the hot air balloon can rise and ascend. Although this balloon was always navigated by the captain, it was always tied to the launch pad. This defined its safety and scope

To study at a young age in abroad Research Paper

To study at a young age in abroad - Research Paper Example In the past, studying abroad was considered as greater luxury that was beyond the reach of everyone except the bright scholarship students and the rich students. However, the trend has changed subsequently where more students go abroad at their younger age to study without visualizing the dark sides of studying in the alien countries. Studying abroad leads to considerable expenses and most of the families need to possess large sum of money so that they can finance their loved ones. Many of them feel very lonely without the families and many face identity crisis. Moreover, it has also been found that students studying abroad tries to inculcate that particular countries culture and have hard times in getting back to their own culture and way of life (Chung, â€Å"Study Abroad of Young Korean Children: Gain and Losses†). It can be said that the student over 18 years can be allowed to send to foreign countries because after that age the students learn to be responsible and don’t tend to forget their individuality and become more self aware. There has been number of studies that show that students who are studying abroad are at risk for mental health issues. From the study it was evident that the students feel very depressed and have trouble in acclimatizing. Moreover, they can face problems of depression, addiction, anxiety, obsessive compulsiveness, post-traumatic stress disorders, eating disorders and others. College tends to be a stressful place for the young students as they make the changeover from home to liberty. The students going abroad to study are required to separate from their family as well as friends. This becomes even more existent for students who are far from their family and friends. This kind of students faces feeling of loss and separation anxiety. Cultural shock has been one of the main problems that the students of younger age face when

Introduction to Executive Tools for Decision Making Essay

Introduction to Executive Tools for Decision Making - Essay Example However, Ford Automotive has invested on its operating activities more than what McDonald’s is spending. This shows that the company is looking forward to growth. The financial data showed that the three companies are doing well in terms of net income and cash flow in 2009 as compared to 2008. Although, Ford Automotive has experienced a negative income for two years in 2008 and 2007, it has returned to profitability by the end of 2009. Bank of America, on the other hand, experienced a decline in profit for 2008. This may be due to the financial crisis in the country. Bank of America receives a grade of A because of its high profitability and liquidity. It means that investor’s money put up in the firm is safe and earning. McDonald’s got a grade of B for sustaining a profitable business. However, there is less growth in term of net income for the past years. Ford Automotive receives a grade of C because the company experienced a negative net income and the growth of the company is

Realist Theories Assignment Example | Topics and Well Written Essays - 250 words

Realist Theories - Assignment Example China wants to resolve the issue with the countries involved and not with the international bodies. If this can be resolved, what could these small countries do if China will lose its military might on its claims on the disputed islands. China may be emboldened to bully its neighboring countries due to its $9240 billion GDP which is the second highest in the world. This GDP also allowed it to have a military superiority against its neighbors including Japan. Even if their total economies and population will be combined, it would still be no match against China. In addition, China is the only nuclear capable state in that region. China however must take into account that there are two countries (Philippines and Japan) among the claimants that has Mutual Defense Treaty with the United States, the largest economy in the world and strongest military in the world. If China attacks Philippines and Japan, this would make the Mutual Defense Treaty take into effect dragging United States in the war. In addition, the international community will also be against China because Philippines has brought the issue to the international court for arbitration and waging a war against other claimants will be trespass the case before international

How are conjoined twins typically viewed by society According to Essay

How are conjoined twins typically viewed by society According to Dreger, how do reactions to conjoined twins relate to fears and anxieties about conjoined sexuality What does this seem to prove for Dreger - Essay Example Anatomical restrictions, such as being conjoined, influence assumptions of people on what is normal and perception of ability to live a meaningful and individual life (Dreger, 2). As expressed by one of the doctors who evaluated the possibility of separating conjoined twins, the separation was eminent and crucial for all conjoined twins â€Å"for the well-being of the social body† (Dreger, 24). Anatomical normalization dictates privilege, norms, standards, and rules to preserve order and protect those who are vulnerable; thus, society feels awkwardness when dealing with conjoined twins (Dreger, 2). Dreger stated that, â€Å"it is the recognition of this awkwardness, the recognition of how comfortable it can be to considered normal, how uncomfortable it can be to be considered abnormal, that motivates adults to want to surgically normalize children born with unusual anatomies† (Dreger, 5). Pity, the most prevalent reactions to conjoined twins, leads to actions that will not offend the conjoined twins. Based on the examples of Dreger, fears and anxieties about conjoined sexuality arise because people do not want to offend the less fortunate and vulnerable individuals (1). The perception and reaction of the society seem to prove to Dreger that anatomy matters a lot in building one’s identity in the society. Societal pressure arises, particularly to individuals with anatomical deformity (conjoined twins) because they are not viewed as normal and their anatomical conditions limits their political and social

Banks Deal with Documents and Not with Goods, Services or Performance Essay

Banks Deal with Documents and Not with Goods, Services or Performance to Which the Documents May Relate' (UCP 600, Article 5) - Essay Example Further risks are the economic climate in both the importing and exporting countries and the political stability of the countries, which affects the sale transaction and the degree of trust and confidence of each party in the other. As a result, banking regulations serve to lower or alleviate the risks that banks are exposed to and any disruptions and interruptions emanating from adverse economic and banking conditions. Additionally, banking regulations reduce the criminal risks to which banks are exposed, not to mention promoting and ensuring the confidentiality of banks.4 To reduce risks in international sales, in terms of the payment issue, the seller and buyer usually agree to settle through letters of credit. This essay seeks to explore Article 5 of the Uniform Customs and Practice for Documentary Credits (UCP 600) 2007, which reads as follows: â€Å"Banks deal with documents and not with goods, services or performance to which the documents may relate†. In fact, this Art icle is usually explored in regard to the letters of credit principles. Thereby, in the first part of this essay, the concept of letters of credit in the light of the UCP 600 will be revealed. Subsequently to that, the principles of letters of credit, which are autonomous and conform to strict compliance, will be discussed in the light of relevant cases. Finally, the way that fraud affects letters of credit will be examined in the light of relevant cases. 1. Letter of Credit and the UCP The importance of letters of credit to the current commercial society is evidenced by the many rules established to regulate and control its usage. These rules are called the Uniform Customs and Practice of Documentary Credits (UCP), which were created by the International Chamber of Commerce (ICC).5 Several commentators tend to accept this unification, such as Royston Goode, who describes it as â€Å"the most successful harmonizing measure in the history of international commerce†.6 In fact, the first version of these rules was drafted by the ICC in 1929. The rules were revised many times until the last version, UCP 600, was issued in 2007 and came into force on 1 July, 2007.7 Even though the UCP 600 regulates letters of credit, the legal status of these rules will not be considered binding until they are incorporated into the two parties’ contract, as it is mentioned in Article 1 of the UCP 600.8 Letters of credit, which are also known as documentary credit or banker’s commercial credit, is defined in Article 2 of the UCP 600 as â€Å"any arrangement, however named or described, that is irrevocable and thereby constitutes a definite undertaking of the issuing bank to honour a complying presentation†. According to this definition, a letter of credit has two characteristics. First, it is an irrevocable credit, which means that it cannot be amended or cancelled when it has already been communicated to the seller; under the previous UCP 500, credits co uld be

Body-Adapted Wearable Electronics Essay Example for Free

Body-Adapted Wearable Electronics Essay The field of body-adapted electronics has been around for quite some time. People have been wearing calculator watches, mobile phones, music players, ear phones and the like for many years now. I was intrigued by the new ideas that have developed within the last few years in the way of health monitoring devices. There is a wristband available for you to monitor your exercise, health, behavior, and blood pressure. It helps you to understand your exercise and sleep patterns. Also out there for you to detect your blood pressure are ear buds. Some of the health monitoring devices are able to be embedded under your skin or worn as a tiny patch under clothing. The sensors provide feedback for you or your doctor to tract your vital statistics. The vital measures include heart rate, muscle tone, body temperature, sweat, motion and the amount of oxygen in your system. The environmental measures include location, illumination, ambient temperature, humidity, toxicity. A body posture detection sensor is worn to determine whether a person is exercising or performing a sport correctly. Along with this device, another can provide calculations of how many calories you have consumed, or your average speed and distance. This allows you to get the best performance in what you are attempting. For those suffering chronic disease or pain management, their doctor will be able to receive real-time information about the person’s health, so as to be able to prescribe medications properly. Alerts systems can be applied for drivers on the road to inform them of dozing off at the wheel. Fire-fighters have a polo shirt with sensors that collects their vital signs, so supervisors will know when to get them out of a disastrous situation. The Eye Tap, which is worn in front of the eye, or Smartglasses are for wearers to use as a camera or to view computer imagery, is being explored as a tool for people with visual disabilities to have the information directed  to parts of their retina that does not function well. Google Glass has been using them since 2013 in operating rooms, ambulances, trauma helicopters, doctors’ offices, and also for the visually impaired on public transportation. It is also being used in several countries during operations, to broadcast the actual surgery to other locations, and on TV, for many doctors to be able to watch how the procedure is being performed. In Australia, the Small World Social Breastfeeding Support Project created the first hands-free breastfeeding application for new mothers. Wearing the Google Glass, the mothers call a consultant to have any questions they might have, answered. In a few months, 100% of the mothers were breastfeeding with confidence. Several more emerging technologies are currently being developed. A brain-computer interface, for people with disabilities who can type by controlling their brainwaves, and eventually being able to operate wheelchairs using only their thoughts. The Haptic shoe soles, using sense of touch feedback and GPS technology, these soles will give the blind wearer vibrations to tell them when to turn or lift their feet via a voice-programmed app that reads GPS maps planned routes. The soles have sensors to let the wearer know when to stop, and read the walkers gestures, example, two taps means â€Å"take me home.† All of these new products are a great advantage for the medical, health, and disability fields. Along with them goes the disadvantages, until everything can be worked out. The trials that are necessary in order to make sure the products are fit for use is the biggest hurdle. Sensors miss firing; wrong data being sent and received; expertise needed around the eyes; missed directions for the blind walkers; battery-life needing to be extended; the cost of research and development and of purchase; and the right to privacy are all issues that need to be addressed. Wrong data REFERENCES: Body-Adapted Wearable Electronic by Dysheanna Franklin on Prezi http://prezi.com Interview: What’s the future for wearable technology? http:// forumblog.org ITEA3 Improving the quality of everyday life through wearable computers http://itea3.org Top 10 emerging technologies for 2014 http://forumblog.org Wearable computer-Wikipedia, the free encyclopedia http://en.wilipedia.org

Doping Behaviors and Prevention in Amateur Sport

Doping Behaviors and Prevention in Amateur Sport Abstract Based on previous research, the purpose of this paper is to give an overview on doping behaviors in amateur sport, actual prevention actions, and to propose a new perspective in doping prevention. Doping is not limited to elite athletes and is increasingly important among amateur athletes. To reduce doping in sport, it seems important to influence young athletes in primary prevention. To date, traditional doping prevention campaigns are ineffective. In recent years, a new model of prevention campaigns based on fear, coming from the Anglo-Saxon and Scandinavian countries, has been used notably in France (e.g., prevention campaigns for road safety, tobacco, alcohol, cancer). This â€Å"fear model† has scientific support and has shown a relatively small but still solid effect on attitudes, intentions and behaviors. The fight against doping would benefit from trying the â€Å"fear model† in prevention campaigns. Keywords: doping behaviors, doping prevention, fear appeals Based on previous research, the purpose of this paper is to give an overview of doping behaviors in amateur sport as well as actual prevention actions, and to propose a new perspective on doping prevention. Widespread Doping Behaviors among Amateur Athletes Doping is not limited to elite athletes but is widespread in society and is increasingly important among amateur athletes (Calfee Fadale, 2006; Laure, 1997; Lentillon-Kaestner Carstairs, 2010; Lentillon-Kaestner Ohl, 2011; Sagoe, Molde, Andreassen, 2014; Yesalis, Barsukiewicz, Kopstein, Bahrke, 1997). It is difficult to assess the extent of doping in amateur sport, nevertheless it exists. In his review on 44 studies, Laure (1997) estimated the prevalence of doping in children and adolescents participating in sport at 3 to 5% and in adults participating in amateur sports at 5 to 15%. In France, 6.7% of 8-18 year-olds approved doping in sport (Laure, 2000). Lentillon-Kaestner and Carstairs (2010) showed that young amateur cyclists (Under-23 category) were tempted by doping. The meta-analysis of Sagoe, Molde and Andreassen (2014) on 187 studies showed a global lifetime prevalence rate of anabolic-androgenic steroid use of 3.3 %. Doping varies according to various demographic parameters. It increases with age and can start before the age of 15 years (Laure, 1997; Sagoe et al., 2014). Doping is more widespread among boys than girls (Dunn Thomas, 2012; Laure, 2000); however, the gender gap is decreasing from 10 years old (Yesalis et al., 1997). Doping is more widespread among competitors, and it increases with the level of competition (Laure, 2000). Inefficiency of Current Doping Prevention Programs For several years, the fight against doping has mainly focused on the improvement of detection measures (drug tests), leaving aside measures of doping prevention (Backhouse, 2012; Ntoumanis, Ng, Barkoukis, Backhouse, 2014). To date, tested measures of doping prevention are rare, and doping prevention programs lack solid scientific background (Backhouse, 2012; Johnson, 2012; Ntoumanis et al., 2014). Traditional doping prevention campaigns are often ineffective. They describe substances’ side effects, try to persuade users of the ineffectiveness of performance enhancing substances or promote sports ethics (Barkoukis, 2014; Schaps, Bartolo, Moskowitz, al., 1981). The recent meta-analysis of Ntoumakis, Ng, Barkoukis and Backhouse (2014) showed that implemented anti-doping interventions lead to small changes in individuals’ attitudes towards and intention to engage in doping and had no effect on actual doping behaviors. It seems important to build innovative prevention int erventions that are based on solid scientific theory (Backhouse, 2012 ;Johnson, 2012). The Fear Model in Prevention Campaigns In recent years, a new model of prevention campaign based on fear and coming from the Anglo-Saxon and Scandinavian countries has been used notably in France (e.g., prevention campaigns for road safety, smoking, alcohol, cancer). Fear is conceptualized as a negative emotional reaction to a perceived threat. The purpose of the fear model is to show the consequences of an undesirable event (illness, accident, etc.) or to give more or less directly a glimpse of the following unhappiness aiming to bring an attitude change. The fear motivates actions to reduce negative emotion (Gallopel, 2006). In contrast to current measures of doping prevention, prevention strategies based on fear have scientific support (Moscato et al., 2001; Tay Watson, 2002; Witte Allen, 2000). Psychologists and researchers in marketing have tried to understand why a prevention campaign based on phobic emotion resulted sometimes in success (action) and sometimes in failure (defensive reactions). Various theories hav e been developed. The latest and most advanced theory about fear from a theoretical and empirical point of view (Witte Allen, 2000) is the Extended Parallel Process Model (EPPM) of Witte (1992) (Witte, 1992). In this model, individuals first assess the threat contained in the message. Perceived threat is a cognitive construct with two dimensions: perceived severity of the threat and one’s perceived susceptibility to the threat (Popova, 2011). In accordance with other meta-analyses, the meta-analysis of Witte and Allen (2000) suggested that the higher the fear level, the higher the persuasive impact of the message. If the threat is perceived as irrelevant or insignificant, the person is no longer motivated to process the message and simply ignores the fear. In contrast, when a threat is described as significant and relevant, people are frightened. The more people believe themselves vulnerable to a serious threat, the more they are motivated to start the second evaluation of t he recommendations’ effectiveness. The fear motivates the change in attitudes, intentions and behaviors, especially fear accompanied with highly effective messages. Perceived effectiveness comprises two dimensions: perceived response effectiveness (beliefs of how effective a response is in averting a threat) and perceived self-effectiveness (beliefs about one’s ability to carry out the recommended response) (Popova, 2011). Effective messages generating a strong fear encourage behavior change (i.e., danger control), while less effective messages generating a strong fear lead to defensive reactions (i.e., fear control) (Popova, 2011). According to Witte (1992), fear in health campaigns is far more useful to promote prevention behavior than to modify an existing behavior. Witte and Allen (2000) concluded, from their meta-analysis on 98 studies on prevention campaigns based on fear (e.g., sexuality, alcohol, road safety, tobacco), that fear would have a relatively small bu t constant effect on attitudes, intentions and behaviors. They also offered a series of recommendations for the implementation of prevention measures (Witte Allen, 2000). In addition, psychology studies on persuasion showed that a simple message was more persuasive in video than in written or audio forms (Girandola, 2003). The theory of self-affirmation (Steele, 1988) appears as a way to increase the effectiveness of prevention campaigns through a re-evaluation of the self-image, which reduces the defensive reactions and increases the acceptance of preventive message’s recommendations. The manipulation of self-affirmation may be achieved in different ways (e.g., values to rank in importance order, to write an essay on their most important value, to describe a very important thing in their lives) (Barkoukis, 2014). Research has shown that to secure the self through self-affirmation manipulation reduced defensive reactions to threatening health information (Sherman, Nelson, Steele, 2000) and positively influenced healthier behaviors (Harris, 2011). Through the self-affirmation process, prevention campaigns do not threaten the self-image of the person, but only the behavior is threatened (Sherman et al., 2000; Steele, 1988). New Perspectives in Doping Prevention Adolescence is a high-risk period for the development of doping behaviors. Performance enhancing drugs have adverse effects on health (Calfee Fadale, 2006; Maravelias, 2005), but young athletes are tempted by doping and are not afraid on the impact on their health (Lentillon-Kaestner, Hagger, Hardcastle, 2012). Young athletes are priority target as their doping attitudes are in formation and primary prevention seems to be a good solution to avoid the appearance of doping behaviors. To date, there do not exist any doping prevention videos based on fear induction. The fight against doping would benefit from trying fear in prevention campaigns for two main reasons. Firstly, although in recent years doping tests have progressed, preventive measures remain lacunar and should be improved. Secondly, doping prevention lacks standardized, effective and easy tools to use in the sport and academic domains. A doping prevention video could be used during sport events and competitions. Doping prevention is also a topic addressed in some school and university courses, particularly among young students following additional sport modules, or in sport universities. Teachers, often not specialists in doping, need help to address this difficult issue. The creation of a video based on fear could be a good preventive tool in the fight against doping in sport.

Starwood Hotels And Resorts Worldwide Inc Marketing Essay

Starwood Hotels And Resorts Worldwide Inc Marketing Essay Starwood Hotels and Resorts Worldwide Inc is one of the most well recognized corporations in the hospitality industry. Founded in 1991 as a real estate company first under the name of Starwood Capital Partners it developed to be a top hotel owning, operating and hospitality management company. What really distinguishes Starwood from other hospitality companies is its philosophy towards hotel customers, employees and guest services (Starwood Hotels Resorts Worldwide, Inc., 2010). Providing unparalleled guest experience, high quality services products, creating team spirit among employees and by using an innovate customer approach it managed to be one of the leading companies in the hospitality industry (ibid.). Performing in the hospitality market since 1993, it developed to a global enterprise with the acquirement of Westin Hotels only 4 years after it first operated. In 1998 Starwood purchased the ITT Group, owner of the Sheraton and Four Points by Sheraton brands (ibid.). Today the company owns 992 properties all over the world (appendix 1). The majority of these properties are located in North America, where Starwood has presence with 533 hotels and 298.500 rooms in total. The company has also presence in Europe, Africa, Middle East, Asia and Latin America (Starwood Hotels Resorts Worldwide, Inc., 2010). Most of the properties are franchised or operated in joint venture with individual hotel owners. Only 63 of the hotels are privately owned. At this moment 145.000 employees work worldwide for hotels managed and operated by Starwood. The Group is consisted by nine hotel brands and one residential and vacation Ownership Company (appendix 2), (ibid.). St. Regis: St. Regis hotels and Resorts are properties which provide high-end service to satisfy the most distinguished and demanding guests, both business and leisure travelers (Starwood Hotels Resorts Worldwide, Inc., 2010). The Luxury Collection: This brand operates unique and exceptional hotels and resorts, usually classic buildings or palaces. The aim of Luxury Collection is to provide extraordinary services and experiences concentrating in the destination (Starwood Hotels Resorts Worldwide, Inc., 2010). W: W Hotels and Resorts is a new brand of ultra modern, fashion and trendy hotels that is now developing throughout the world. W offers services and experiences never offered by any company in the past. Some examples are the WhateverWhenever service and the unique design and internal environment (Starwood Hotels Resorts Worldwide, Inc., 2010). Westin, Le Meridien and Sheraton brands are the three historical and largest brands of Starwood. All of them operate in the upper scale of hospitality industry. Le Meridien is the most classic of them and provides a distinctive French style in all of its properties. Sheraton is the largest brand of Starwood and operates business city hotels and leisure resorts, whereas Westin hotels are distinctive for their gracious style and are ideal for those, who seek a superior guest experience (Starwood Hotels Resorts Worldwide, Inc., 2010). Four Points is a brand operating medium scale comfort hotels (Starwood Hotels Resorts Worldwide, Inc., 2010). Aloft, opened in 2008, is a collection of hip hotels with modern rooms. Aloft is similar in concept with the W brand but with cheaper rates (Starwood Hotels Resorts Worldwide, Inc., 2010). Element Hotels and Resorts, also opened in 2008, is a brand inspired by Westin and consists of environmental and nature friendly hotels (Starwood Hotels Resorts Worldwide, Inc., 2010). One of Starwoods key to success is based on its approach towards enterprises development, which generates from the idea of continuously growth, targeting top markets. Therefore there is no surprise that among the corporations future goals is the expansion in China market; a strong financial country with a huge market and many business potentials (Starwood Hotels Resorts Worldwide, Inc., 2010). 2.Financial Assessment Evaluating the financial assessment of a company is possible either by comparing one company to another one of the same industry or by comparing data of different financial years. In Starwoods case, in order to perform companys assessment the second method will be used; comparison of different years. Hence, from year 2008 to 2009 there was a significant decrease in return of equity, falling from 20.3% to 3.8% indicating that Starwood was not able to generate return for shareholders (figure 1). Caused partly by the fall of return of assets from 5.20% in 2007 to 1.80% in 2008 reaching -1.30% in 2009, showing that Starwood didnt use efficiently its assets to generate profit. Referring to return of capital one of its downside is that it doesnt represent something specific about where the return is being generating. Therefore its not a precise choice of financial evaluation (About.com, 2010). Figure 1: Ratio Analysis for 2007-2009 3 Year Annual Ratios (Year End) Fiscal Period 2007 2008 2009 Return on Equity (%) 26,10 20,30 3,80 Return on Assets (%) 5,20 1,80 -1.3 Profit Margin (%) 9.00 6.00 2.00 Gross Margin (%) 28,10 26,40 21,80 Net Margin (%) 8,80 5,60 1,50 Asset Turnover (%) 0.64 0.61 0.54 Fixed Asset Turnover (%) 1.6 1.64 1.41 Inventory Turnover (%) 7.81 6.09 3.74 Debt to Equity (%) 173 216 160 Current Ratio (%) 0.87 0.81 0.74 Acid Test (%) 0.53 0.44 0.35 Coverage Ratio (%) 8.28 4.55 1.48 Note: Euromonitor International, (2010) Our own Calculations Furthermore, a major drop from 8.80% to 1.50% in net margin occurred during the years 2007 and 2009 revealing that not all of its income is converted into profits. Regarding profit margin in 2007 for each dollar of sales Starwood generated $0.09 of profits, when in 2009 for each dollar of sales Starwood generated $0.02. Also, gross margin indicates that the company will retain $0.28 in 2007 for its dollar of revenue, to be able to pay additional costs and expenses, whereas in 2009 retained $0.21 for the same purpose. Concerning net margin there was a gradual fall from 8.80% in 2007, to 5.60% in 2008 and finally to 1.50% in 2009 meaning that finally for every dollar earned by Starwood, the profit is $0.015 (Investopedia ULC, 2010). Additionally, asset turnover remained almost the same. In 2007 asset turnover was 0.64, in 2008 0.61 and in 2008 it dropped to 0.54 showing that a smaller percentage of sales was able to be generated from the companys assets. Therefore fixed assets turnover had also a small decline from 1.6 in 2007 to 1.41 in 2009. Moreover there was also a substantial decline in inventory turnover from 7.81 in 2007 it fell to 6.09 in 2008, whereas we only had 3.74 in 2009 suggesting that the companys inventories are not marketable as they used to (Investopedia ULC, 2010). As far as debt to equity is concerned there was a significant rise in 2008 from 173% in 2007 to 216, but after a year it fell again to 160%. Also, current ratio had a slight decline from 0.87 in 2007 to 0.74 in 2009. Regarding acid test in 2007 it was 0.53 decreased to 0.44 in 2008 and in 2009 reached 0.35, indicating to investors and to Starwood how quickly the assets can be converted to cash in order to pay their current liabilit ies. Finally, coverage ratio from 8.28% in 2007, dropped to 4.55% in 2008, reaching 1.48% in 2009 (appendix 4.2). Hence, the company will be in danger in the future if the coverage ratio remains around 1.0% or falls below 1.0%, because at this case that will mean that it is not able to meet its obligations (Palepu, Healy, Bernard, Peek, 2007). 3.Financial Performance, Forecast Evaluation In order to perform a financial evaluation of Starwood Hotels Resorts Worldwide Inc. it is necessary to collect information regarding the balance sheet (appendix 7), income statement (appendix 8) and cash flow statement (appendix 9) of the company. Using these financial statements we were able to calculate the financial ratios, that were presented previously and to produce the forecast models (appendix 10 11 12 ). Also, as presented in Figure 2, Starwoods greatest Dividends per Share rate were in 2006. From that year the dividends per share followed a downward flow to 0.90 in 2007 and 2008 to reach the amount of 0.20 in 2010, the lowest for the past 10 years. This could have happened due to new equity issue. Figure 2: Per Share Data for years 2000-2009 Annual Per Share Data (Year End) Fiscal Period 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Revenue per Share ($) 22,43 20,06 23,36 22,89 25,72 27,26 28,20 30,90 32,27 25,20 Free Cash flow per Share 1,60 1,44 2,04 2,29 1,17 1,37 0,61 2,57 0,93 2,01 Earnings Per Share ($) 2,08 0,73 1,78 1,53 1,89 1,92 4,92 2,72 1,80 0,38 Dividends Per Share 0,69 0,80 0,84 0,84 0,84 0,84 13,90 0,90 0,90 0,20 Book Value Per Share 20,48 19,21 20,29 21,54 22,94 23,77 14,19 10,42 8,86 9,87 Note: (Euromonitor International, 2010) Moreover, Starwoods greatest Dividends per Share rate was 13.90 in 2006. From that year the dividends per share followed a downward flow to 0.90 in 2007 and 2008 to reach the amount of 0.20 in 2010, the lowest for the past 10 years. This could have happened due to new equity issue or the decrease of net income from the year 2006 to 2009. Earnings per Share(figure 3) is also a rate that is affected from the relegation of net income from $1 billion in 2006 to $71 millions in 2009. Operational Income is also a factor that indicated that Starwoods financial condition is not in a good position. Figure 3 Note: Our own Diagram Figure 4 Note: Our own Calculation Regarding the forecast models, firstly the moving average model is calculated as well as the weighted moving average model. However these forecasting models are providing predictions only for one future period, in this case for the year 2010. The same situation applies for the exponential smoothing model. After making two assumptions for the value alpha (0.6 and 0.05) it is proved that this model is also not appropriate, because it provides forecasts for one future period. The most accurate forecasting method for Starwood is the linear regression model. After calculating a and b, which are necessary for the formula y=a+ bx (appendix 10.2, 11.2 12.2) the yearly (seasonal) ratio is estimated (Higgins, 2009). After these calculations the estimation of the sales (appendix 10.3), profits (appendix 11.3) and cost forecast (appendix 12.3) was completed. 4. SWOT Analysis Strengths à ¢Ã¢â€š ¬Ã‚ ¢ Massive investment on Sheraton brand hotels. Starwood spent billions of dollars on renovations and new hotel openings in order to strengthen Sheraton globally and renew its corporate image (appendix 13), (Euromonitor International, 2010). à ¢Ã¢â€š ¬Ã‚ ¢ Hotel ownership: Starwood is selling its properties in return to long year management contracts of the same properties. This tactic is generally called Sale and lease back and is used in order that the company decreases its expenditures for maintaining the buildings. Starwood sold many of the leased, owned or operated by joint venture properties (Euromonitor International, 2010). à ¢Ã¢â€š ¬Ã‚ ¢ Starwood Preferred Guest loyalty program. The loyalty program of Starwood is well known in the tourism and hospitality industry and attracts new customers due to the benefits, innovative services and promotions in partnership with other companies offered to them (Euromonitor International, 2010). Also, to offer more benefits to their customers Starwood has cooperated with American Express to create a Starwood credit card (appendix 14). Weaknesses à ¢Ã¢â€š ¬Ã‚ ¢ Luxury Brand Hotels. Starwoods collection contains only luxury, up-scale and mid-scale brands. There are no economy hotels for business or leisure travelers that dont afford luxury brands. Starwoods competitors are present in budget hotels with brands for example Ibis, owned by Accor and Holiday Inn Express owned by IHG (Euromonitor International, 2010). à ¢Ã¢â€š ¬Ã‚ ¢ U.S. market oriented. Starwood has a large presence in the United States and that makes the company extremely dependant on the economy situation of the country. The U.S. economy upturns and downturns have direct effects on Starwood (Euromonitor International, 2010). Opportunities à ¢Ã¢â€š ¬Ã‚ ¢ Aloft brand. This new Starwood brand gives the opportunity to travelers that cant afford the other luxury brands to have access to modern hotels with high-tech design and facilities (Euromonitor International, 2010). à ¢Ã¢â€š ¬Ã‚ ¢ Growth in Asia. Asia and especially China are the emerging markets for Starwood in the fore coming years. China is the second largest market right now and Starwood plans to double its presence there by 2012 (Euromonitor International, 2010). à ¢Ã¢â€š ¬Ã‚ ¢ Attraction of wider range of travelers via the social media networking sites. By developing mini-sites in every social media site, Starwood could attract new target groups of customers that never before have used its services or sometimes havent even heard about Starwood brand name (Euromonitor International, 2010) . Threats à ¢Ã¢â€š ¬Ã‚ ¢ Consumer behavior. Starwood, having only a collection of luxury and upscale hotels is reliant to any changes in travelers behavior. Spending for luxury goods and services is usually the first thing that gets deleted or decreased from every business or family budget (Euromonitor International, 2010). à ¢Ã¢â€š ¬Ã‚ ¢ Travel industry downturns. Travel and tourism industry have experienced in the past a lot of uncertain and unexpected recessions due to facts like terrorism, enlarging fuel prices, political instability economic conditions or extreme weather conditions that caused major catastrophes. These effects could still happen anytime in the future. à ¢Ã¢â€š ¬Ã‚ ¢ The above point about industry downturns leads most of the times to less credit availability to the companies. This means that there will be fewer investments in tourism either in forms of renovations or new build hotel openings (Euromonitor International, 2010). 5. Competitive Challenges In general 2008 for the hospitality industry was a good year. More specifically a 5% growth occurred at that time, followed however by a significant fall of 11% during the year 2009 due to the economic crisis. Starwood enterprise was affected by this crisis by a 12% fall in that year. Therefore, one solution to avoid the catastrophe was to lower room rates and cut costs. But what Starwood did was to try and gain customer loyalty. One way to do that was by making him feel like home. Another way to offer 1000 reward points for every night the customer stayed at their hotel (Starwood Hotels Resorts Worldwide, Inc., 2010). Starwoods policy was by no means lower the price of the room rates significantly as some of their competitive did. Since it would be very difficult for them to recover after the crisis and the customers would become adapted to the discount room rates. Thus, it would be very difficult for Starwood to raise the room rate prices again. Eventually they would manage to do so, but it would take too much time (ibid.). For 2010 Starwood plans to launch its campaign of rediscover Sheraton, which cost US$ 6 billion in order to renovate and built new rooms, lobbies etc of Sheratons properties. A step, that will give Sheraton and Starwood a leading advantage (Starwood Hotels Resorts Worldwide, Inc., 2010). 6. Future Prospects The unpredictable and unstable economic situation in U.S and Europe resulted to the decrease of Starwoods revenue by 18% comparing the years 2008 and 2009. The weakening economic environment and the general reduction of business traveling led Starwood to offer an innovative promotion through the loyalty program called Preferred Guest. Starwood offered a 50% discount for guests staying from November until January 2010 (Euromonitor International, 2010). The future prospects for Starwood in order to adapt to the always evolving hospitality environment is first to franchise some brands to other hotel operators and owners (Starwood Hotels Resorts Worldwide, Inc., 2010). This means that Starwood could give permission to a 3rd organization to operate and be the master franchisor of its brands in a country or market that Starwood doesnt have prior experience. Second prospect intention is to increase sales booked directly from the companys website. That will lead to higher customer satisfaction and revenue increase. Another intention is to increase the number of guests joining the loyalty program and thereby increase the occupancy rates (ibid.). One final overall intention is to make the most out of what technology has to offer to hospitality and therefore boost the operating efficiency. Even though the information needed for Starwood Hotels Resorts Worldwide Inc evaluation was sufficient, there were some important statistics missing regarding Starwoods individual hotel brands and internal data for every country that Starwood is operating. Having these records we could have made a more informed report containing future prospects for each particular brand. Furthermore, if we had more information and data regarding taxes, distressed costs, market signaling, companys flexibility and management incentives we could make more efficient financial decisions (Starwood Hotels Resorts Worldwide, Inc., 2010),. 7. Recommendations Geographic expansion Starwood has already a large presence in North America and Europe covering a wide range of properties, from historical palaces to ultra modern and hi-tech hotels. Starwood is now starting to expand in China, India and other Asian countries. Additionally the company should expand its business to Africa and Middle East but certainly should focus on China as it is the rising economy of our days (Starwood Hotels Resorts Worldwide, Inc., 2010). The Chinese, in a few years, are expected to be the largest number of travelers worldwide both for regional and international tourism. It is rational for any company to have strong presence in this country in order to create loyal guests of the future (appendix 15). Affordable Luxury Starwood created new concepts in hospitality a few years ago when introducing the brands aloft and Element. In that way these two new ideas were offered to new target groups of travelers that in the past would have never chosen to stay in a Starwood managed hotel. Element is the eco-friendly brand of the group while aloft is the first hotel company of the group doesnt concentrate on business travelers but focuses on young travelers that dont want to spend large amounts of money but still enjoy staying in a modern, comfortable and hi-tech environment (Starwood Hotels Resorts Worldwide, Inc., 2010). Cost controlling Due to the global unstable economic situation companies and organizations like Starwood should deliberate to reducing their operational costs. This means that hotels should maximize the use of their existing resources and increase their efficiency. To give an example of that (Euromonitor International, 2010). New target groups In the near future Starwood should invest in new hospitality industry segments and new target group of both business and leisure travelers. Generation Y in a few years will have the ability to afford staying in a Starwood hotel. This is the reason why Starwood through the two new brands, element and aloft, should focus on developing them to attract the new generation (Euromonitor International, 2010). Customer experience The key point of success for the existing well-known brands of Starwood is to increase customer satisfaction and make each moment he spends using the services unique. This objective can be achieved from considering customers feedback and trying to adapt to their needs (Starwood Hotels Resorts Worldwide, Inc., 2010). Budget hotel brands A new trend that has been developed the last few years is for hotel chains to adapt low budget hotels. This doesnt mean under any circumstances that the quality standards will be lowered. Only that these specifically brand will provide more affordable services to future hotel guests. Other hospitality chains have recognized the market need for more inexpensive hotels and have already launched their budget hotels (Starwood Hotels Resorts Worldwide, Inc., 2010). 8. References About.com. (2010). Interest Coverage Ratio. Retrieved September 13, 2010, from beginnersinvest.about.com: http://beginnersinvest.about.com/od/incomestatementanalysis/a/interest-coverage-ratio.htm Ashpfoundation. (2009). SWOT Analysis. Retrieved September 21, 2010, from www.ashpfoundation.org: http://www.google.ch/imgres?imgurl=http://www.ashpfoundation.org/leadershiptoolkit/swot-analysis-sm.jpgimgrefurl=http://proiecte4.parvezbd.com/swot-de-starbucks.htmlusg=__6eEJug33fGnGxWj8RZmFQl5hfjg=h=371w=368sz=79hl=destart=0zoom=1tbnid=ui8SJD5s Credit Card Offers IQ. (2008). New Changes To The Starwood Amex Card. Retrieved September 21, 2010, from creditcardoffersiq.com: http://creditcardoffersiq.com/credit-card-news/new-changes-to-the-starwood-amex-card/ Euromonitor International. (2010). Starwood Hotel Resorts Worldwide Inc in Travel and Tourism World. Retrieved September 11, 2010, from www.portal.euromonitor.com: http://www.portal.euromonitor.com/Portal/ResultsList.aspx GuruFocus.com. (2010). HOT Starwood Hotels Resorts Worldwide Inc. ($47.45) . Retrieved August 27, 2010, from www.gurufocus.com: http://www.gurufocus.com/financials.php?symbol=HOT# Higgins, R. C. (2009). Analysis for Financial Management. New York: The McGraw- Hill Companies. Investopedia ULC. (2010). Fixed-Asset Turnover Ratio. Retrieved September 11, 2010, from www.investopedia.com: http://www.investopedia.com/terms/f/fixed-asset-turnover.asp Investopedia ULC. (2010). Gross Margin. Retrieved August 11, 2010, from www.investopedia.com: http://www.investopedia.com/terms/g/grossmargin.asp Investopedia ULC. (2010). Net Margin. Retrieved August 11, 2010, from www.investopedia.com: http://www.investopedia.com/terms/n/net_margin.asp Investopedia ULC. (2010). Return On Assets ROA. Retrieved September 11, 2010, from www.investopedia.com: http://www.investopedia.com/terms/r/returnonassets.asp Investopedia ULC. (2010). Return On Invested Capital ROIC. Retrieved September 11, 2010, from www.investopedia.com: http://www.investopedia.com/terms/r/returnoninvestmentcapital.asp Miles, D. P. (2009). Hotel Reward Programs: Starwood Preferred Guest (SPG). Retrieved September 21, 2010, from pointsmilesandmartinis.blogspot.com: http://pointsmilesandmartinis.blogspot.com/2009/06/hotel-reward-programs-starwood.html Palepu, K. G., Healy, P. M., Bernard, V. L., Peek, E. (2007). BUSINESS ANALYSIS AND VALUATION. London: Thomsom Learning. Starwood Hotels Resorts Worldwide, Inc. (2010). Company Overview. Retrieved September 9, 2010, from www.starwoodhotels.com: http://www.starwoodhotels.com/corporate/company_info.html Starwood Hotels Resorts Worldwide, Inc. (2010). Company Values. Retrieved September 9, 2010, from www.starwoodhotels.com: http://www.starwoodhotels.com/corporate/company_values.html Starwood Hotels Resorts Worldwide, Inc. (2010). Development Support. Retrieved September 8, 2010, from development.starwoodhotels.com: http://development.starwoodhotels.com/development_support/ Starwood Hotels Resorts Worldwide, Inc. (2010). Sales Marketing. Retrieved September 10, 2010, from development.starwoodhotels.com: http://development.starwoodhotels.com/sales_marketing/ Starwood Hotels Resorts Worldwide, Inc. (2010). The beauty of Starwood is the beauty of choice. Retrieved September 8, 2010, from development.starwoodhotels.com: http://development.starwoodhotels.com/brands/ Valane, J. (2009). Starwood Hotels Resorts: Fairly Valued At Current Price. Retrieved September 21, 2010, from seekingalpha.com: http://seekingalpha.com/article/35371-starwood-hotels-resorts-fairly-valued-at-current-price

Black Status: Post Civil War America :: American America History

Black Status: Post Civil War America After the emancipation of slaves in 1862, the status of African-Americans in post civil war America up until the beginning of the twentieth century did not go through a great deal of change. Much legislation was passed to help blacks in this period. The Civil Rights act of 1875 prohibited segregation in public facilities and various government amendments gave African-Americans even more guaranteed rights. Even with this government legislation, the newly dubbed 'freedmen' were still discriminated against by most people and, ironically, they were soon to be restricted and segregated once again under government rulings in important court cases of the era. Reconstruction was intended to give African-Americans the chance for a new and better life. Many of them stayed with their old masters after being freed, while others left in search of opportunity through education as well as land ownership. However this was not exactly an easy task. There were many things standing in their way, chiefly white supremacists and the laws and restrictions they placed upon African-Americans. Beginning with the 'black codes' established by President Johnson's reconstruction plan, blacks were required to have a curfew as well as carry identification. Labor contracts established under Johnson's Reconstruction even bound the 'freedmen' to their respective plantations. A few years later, another set of laws known as the 'Jim Crow' laws directly undermined the status of blacks by placing unfair restrictions on everything from voting rights all the way to the segregation of water fountains. Besides these restrictions, the blacks had to deal with the Democratic P arty whose northern wing even denounced racial equality. As a result of democratic hostility and the Republican Party's support of Black suffrage, freedmen greatly supported the Republican Party. As a result of the failure of Johnson's Reconstruction, Congress proposed its own plan. The 14th amendment was one of the many things implemented under this plan. Among other things, this amendment forbade ex-Confederate leaders from holding political office, and gave freedmen their citizenship. The Southern rejection of this amendment, largely as a result of the actions of their former Confederate leaders then in state office, paved the way for the Reconstruction Act of 1867. This dismantled all Southern governments and established military control over the South. It guaranteed freedmen the right to vote under new state constitutions, and required the Southern states to ratify the 14th amendment. With the inclusion of African-American votes in southern elections, and with the help of Northerners known as "Carpet Baggers" and other white Southerners known as "Scalawags," the Republican Party gained almost complete control over the American South.

The Effect of Temperature on Air Pressure :: science

The Effect of Temperature on Air Pressure DESCRIPTION: My project consists of a series experiments to determine the effect of air pressure in a given environment at various temperatures. The experiments I chose to conduct are: 1) Heat an ordinary pop can on a hot plate and then putting the can upside down in cold water to see the effect of a fast change in temperature. 2) Partially full milk jug with hot water, put the cap on tightly, and let it sit for one hour to see the effect of a slow change in temperature. 3) Setting a small piece of paper on fire and then putting it inside a plastic bottle. Before the flame goes out, a pealed hard-boiled egg will be placed over the opening. PROBLEM: The problem is to determine the effects of air pressure at different temperatures. Since we cannot see air, we will attempt to determine if air exerts a force? HYPOTHESIS: My hypothesis for: 1) the experiment with the pop can is that the can will crush because of a drastic change in temperature. 2) the experiment with the milk jug and the hot water is that the milk jug will remain the same. 3) the experiment with the egg and the bottle is that the egg will not be sucked in the bottle. PROCEDURE: For the first experiment the procedure is: 1) Heat an ordinary pop can on a hot plate. 2) After about fifteen minutes take the can off the hot plate and put it upside-down in a pan of cold water. 3) Record my observations on a piece of paper. 4) Write my conclusions in my science fair logbook. For the second experiment my procedure is: 1) Get an empty gallon milk jug at room temperature. 2) Heat to water to just before the boiling point on a hot plate. 3) Fill the milk jug about quarter of the way with hot water. 4) Put the lid on tightly 5) Wait one hour and record my observations and conclusions. For the third experiment my procedure is: 1) Get a medium sized bottle. 2) Peel a hard boiled egg. 3) Light a small piece of paper on fire and put it inside the bottle. 4) Before the flame goes out put the pealed egg over the opening of the bottle. 5) Record my observations on a piece of paper.

Is Reality TV worse than other tv? Essay

In â€Å"At Least It’s Not Snobby† By Trace Egan Morrissey, she brings up the fact that many people Joke about reality television, and even call it â€Å"trash. † Reality TV may show some of the worse sides of the world, but those sides do exist, and whether people admit it or not, it is amusing to watch. Reality TV teaches lessons without anyone even realizing it. It shows the world different morals. Things that used to be ore frowned upon in societies are somewhat more socially acceptable because of reality television, such as being gay. Viewers see a cast member struggling with being gay, and the viewer usually sympathizes. People that are gay can relate, and see themselves as not being so alone. The question still remains; Is reality television worse than other types of TV? An large amount of people would say. Yes. But it In truth could be labeled as worthwhile as any other sort of television, though it does meme to have Its ups and downs. In the â€Å"Watching TV And Looking Inward,† Andy Denary writes about how reality television is worthy of our attention. He states, â€Å"reality TV is at once a window and a mirror. Showing how real people react and Interact in extraordinary situations,† Reality television is engaging and amusing, still, Denary brings up the point that reality television can make a viewer think in a differ ent point of perspective. When itching these shows, we often think to ourselves, â€Å"What would I do f I were them,† â€Å"Wow, I would never do that,† and sometimes even, â€Å"This is ridiculous. † The shows get us thinking, and sometimes we are astonished by our reaction. Reality television actually exposes the reality of humanity. These shows, as foolish as some of them may seem, can actually teach and show us Important lessons. That Is why I agree with Denary when he says that reality television is worthy of our attention. Ton

Htc Business Model Essay

Executive summary victimisation Googles Andriod plat discrepancy has given HTC a boost, neverthe little now the Taiwanese hand rate maker atomic number 18 vulnerable to underwhelming gross sales in the States and Europe. Their hope? mainland mainland mainland mainland mainland china.HTC l sensation(prenominal) entered chinawargon in early 2010, a cheeseparing deal latishr than its naturalized peers. It is playing spying up with transnational agiotage shops, much(prenominal) as apple, Samsung and LG, where HTC is presently aiming to get a slice of the pie. However, the c on the wholeer-out is to a fault veneering stiff competition from topical anesthetic anesthetic brands who verify at the pull d ca commit legal injury commercialise.In this Global securities industry perplexing landosal, we externalize several(prenominal) initiatives for HTC to grow its current 1% grocery storeplacesh ar in the mainland china quick s closing for market, including b rand-new products for HTC to tap into the lower bell market as well as locate furtherance run a agencys to sell ph integritys in arcadian atomic number 18as.It is time for HTC to sway away from fit with cosmos quietly brilliant. mise en scene abridgmentCompany BackgroundHTC Corporate, founded in 1997, was a comparatively obscure Taiwanese original design manufacturer (ODM). buildingd as High Technology Computer, HTC focused on manufacturing of computer nonebooks. The society created the inductions offshoot pocket surface PC in collaboration with Microsoft in 19981 it later developed the iPAQ, superstar of the earlier PDA for Compaq in 2000.HTCs destination tie with Microsoft led them to develop XDA2 in 2002, offshoot ever smart recollect operated on Windows. The company remained true to ODM principles when it produced smartphones by in effect(p)ly cater for carriers specifications and requests. HTCs ODM smartphones continued to generate net income margin as gritty as 20% compared to industry average of 5%3. tally to Harvard Business recap, HTC shipped to a greater extent than 70% of the valet de chambres Windows smartphones in 2006 at its peak.HTC won a reputation for thin smartphones. barely it wanted more, and began to invest more in innovation before last creating its ingest brand in 2007. HTC set up a whole called fantasy Labs4, where engineers from various disciplines come up with dozens of ideas, even if most were quickly discarded. From this unit bred several ground breaking ideas, including HTC touch, a touch screen device that appeared a couple of(prenominal) weeks before apples beginning(a) iPhone and first ever android phone in collaboration with Google.Reaping from the mechanical mans high penetration rate, the company go by means of unprecedented developing from 2008 onwards and became the transgress seller of smartphones in America in 3Q of 2011, according to Canalys Research. HTC has recently eclipsed N okia in market capacity and has climbed up to the no.3 spot for smartphones change valetwide, groundwork orchard apple tree and Samsung. In terms of brand equity, the company has invested heavily in developing its own brand and stone-broke into Interbrands top 100 Brands 20115 (no. 98) .China Macro-environmental FactorsPoliticsChina remained a indivi triplex troupe directed earth since the founding of Peoples Re general of China in October 1949. Putting political ideologies differences aside, efficient decision-making is widely seen as a sign of Chinas political frame. The arduous changes that take everywhere taken place in various fields of this nation from Deng Xiapings Special Economic Zone in the 80s to the economic leaps in the turn of the century.Inefficiencies in the political system much(prenominal) as corruption still exist today, slenderly Chinas communist company has taken bold steps for reform. The party has embraced market heartyist economy to postulat e China out of poverty and go up to one of the most powerful nations in the world.EconomicDespite China has attach new heights in her economy, outshining lacquer as the second largest economy in the world, the slow discomfit in economic harvest has not abated. The housing boom in the sometime(prenominal) decade is now over, implying that harvesting now weigh on severe industry and local consumption. In the past, China has offered massive infrastructure stimulus, as it did to prop up growth following severe acute respiratory syndrome and the global financial crisis. However, local p tarryntial terms comport learned not to overheat the economy, as evidenced by the late 2011 assurance crunch in Wenzhou6. Central government is expecting a moderate GDP growth of 6%, alone China is collectable for correction in its property and mayhap stock market.SocialChinas Communist Party maintained its difficult foothold in the nation, as the country enjoyed a period of unprecedented suc cessfulness in the past decade. As Chinas economy take flight, the routine of local billionaires and millionaires grew by leaps and bounds. The wealth gap, at the same time, widened drastically. As a consequence, in that location ware been several localized pro-democracy campaigns since 2011. Termed Jasmine gyration, citizens used social ne twork point such(prenominal) as microblogs to organize public protests demanding fairness, housing and food social issues that are often overlooked during economic boom. such(prenominal) unrests were quickly put to rest as capital of Red China aims to mitigate any form of dissidents since learning the hard lessons from Tiananmen protests in 1989. former(a) than localized protests and occasional controversy in human rights, Chinas social revisal have been maintained.TechnologyChina has sparked its technical schoolnological boom since it gained accession to the world trade organization in 2001. Internally, China has developed a matured mes hing market which now boost one of the largest internet users in the world. In mobile phones, the market evidenced a high-energy growth due to the rapid victimization of mobile subscriptions and growing trinity-generation (3G) networks.China Smartphone MarketIndustry analysisAfter Chinas tele conversations operators acquired 3G licenses, they formed several strategical alliances with mobile phone brands. For example, China Unicom has established alliances with Apples iPhone and Lenovos LePhone, whilst Motorola and HTC and strategic partners with China Telecom.Customer analysis tally to government statistics in 2012, China has locomote to first country to top 1 billionThe cell phone users, a whizz along from 2010s 787 million users. The number of users is identical to 74% of Chinas population. That being express, however 14% of users are 3G users. fluent phones are seen as a necessity, as customers regularly use phones for texting and micro-blogging.Competitor analysisMobil e phones are relatively coalesced in China, with the top quintet brands filiation nearly 72% of total retail multitude stales in 20107. Top five brands are Nokia (34.2%) , Samsung (18.1%), LG (6.8%), ZTE (6.3%) and Huawei (6.3%). Apple (1.4%) and HTC (0.7%) are late boomers in the market, with both companies having entered China in 2009 and 2010 respectively.According to market research by Canalys8, international brands such as Samsung, Apple and HTC should continue to dominate in the topographic point above RMB2,500 (US$400). Leading local layer-one brands, such as Huawei and ZTE, are diversifying beyond the portal level by launching a number of high-profile, flagship smart phones. As of late, Lenovo has do efforts to penetrate the low cost, rustic market by introducing models amazeing from RMB700 (US$158).Company summaryHTC in ChinaHTC only entered China in 2009 and occupied a market share below 1% as of figures in 2010. Its strategy is to challenge Samsung and Apple as the biggest smartphone players in Mainland, but it also faces stiff competition from local brands such as Tianyu and ZTEDespite its geographical proximity in Taiwan, HTC started off late in China than in richer parts of the world largely because the countrys 3G structure was not as matured in 2009 as today.Targeting & PositioningHTCs bearing statement is to snuff it the leading sophisticated supplier of mobile information and communication devices by providing value-added design, world class manufacturing and logistic and service capabilities. Whilst this may have been a successful formula over the past 10 years in geographic location, HTC is in danger of falling behind competitors in China.HTC currently has 10% of the market for smartphones costing more than RMB2,000 (US$320). Its strategy is to cigarette those high- check customers who utilizes 3G network and appreciates international brand. As if HTCs Magic Lab works tirelessly to come up with numerous progressive product s, HTC currently adopts a similar volume fire in its phones. HTC regularly pushes send phones in the market. In 2011, when Apple had launched one new iPhone, HTC introduced fifteen new models.HTCs ChallengeAfter a meteorologic rise which placed it briefly atop the U.S. smartphone sales charts, HTC receipts as a whole in the first two months of 2012 was a staggering 45% down on last year. HTC has run afoul(postnominal) of punitive legal juggernaut Apple, which delay the availability of HTCs handsets. Determined to rescind the fate looming over troubled rivals standardised Research in Motion, HTC saw a big revitalization push in China, championed by several flagship phones such as HTC whiz X and Evo 4G Lite. Sales in Europe have been dropping but HTC saw better than expected revenue in China.The rise of HTC in China despite its late entry could be partially attributed to their advanced run(a) systems with Android and excellent hardware, such as dual core processing units and f riendly features where the phone rings louder when in a bag. But with competitors catching up hardware specifications all-night these days, trick HTC sustain its China growth?The challenge of HTC faces is not neither merely in hardware nor software. HTC needs to machinate a marketing and branding strategy for China, as to fend off the rambunctious challenge by international brands (Apple, Samsung) and local players.Proposed Marketing CampaignFor the proposed marketing campaign, we propose a bi-polar approach to target animated high-end customers of HTCs and also tap into the staple customers specturum, an area HTC has not entered so far.High-end customersHTC is currently focusing on high-end customers who are tech savvy, able and willing to pay for premium mobile phones. These high-end customers are currently up and coming professionals, live a loyal moving lifestyle and mostly reside or work in first or second score cities, such as Beijing, Shanghai and Xi Chuan. gooply o f these customers have subscribed or are going to subscribe 3G network, in order to make the most of out HTCs smartphones.In addition to product select and operating system, high-end customers nowadays also manage about brand reputation and image. The proposed marketing campaign for HTCs high-end customers is therefore to meliorate the brand acquaintance and unalikeiate HTCs personality.Basic customersAs mentioned earlier, 3G users accounts to less than 20% of Chinas mobile phones market. According to market analysis, local players, best equal by ZTE and Huawei, are more normal amongst price sensitive mass and lower-end customers. These underlying customers reside in third tier cities or rural areas, demand canonic functions for their phones and also aspires to own a smartphone one day.ProductDesigners collaborations are nothing new. Indeed, they are now a well-established marketing motherfucker as well as bloodline of income. Standard Hotel Group in America has joined forces with the likes of surfwear brand Quiksilver to provide exclusive trunks and bikinis that guests can purchase in the groups resorts. H&M, the Swedish fashion behemoth, took rise after(prenominal) request Karl Lagerfeld, designer for Chanel and owner of Fendi, to come up with a special collection backrest in 2004.For mobile phones,it is no different story. RIM collaborated with Porsche design and launched a high-end meretricious blackberry in 2011. LG and Prada started working unneurotic in 20069 and continued to deplume fashionistas for their hybridisation phones.For high-end customers, HTC should leverage connection with a noted brand within the Chinese partnership and produce collaborate products. Nike would deem to be an appropriate choice, given the brand is held in high regards among Chinese and its innovative brand image aligns with that of HTCs. Nevertheless, Nike has strong connection with Apple as Nike currently produces Nike+ a track device that connects an athletes performance data with iPhones, iPods and so onIf there is a brand for enterprising professionals which matches HTCs pricing and targeting strategy, Adidas would be a great fit. Rather than choosing a prodigality brand such as LVMH or Gucci, a partnership with Adidas could not only appeal to the sports lovers, but also be perceived as socially acceptable. Partnering with luscious smashings might risk hike up estrangement as the wealth gap widens in China.Adidas is actively investment funds on its mi adidas platform that rivals Nike+. The sports company enjoys a good reputation in China after sponsoring Team China in Beijing Olympics, and its innovative roots in products and designs could enrich the HTC brand experience.For prefatorial customers, HTC could build 2G or even very base 3G phones to attract the mass. With much reduced functionality and a lower price point, HTC could attract the 80% users who have not yet subscribe to 3G network. age the simpler handse ts should have less fancy functions, embodying the HTC label mean that that the phones should still be innovative. HTC could be more localize with these phones by having local functions such as Chinese keyboard and change durability that adapts to environment in rural areas. Perhaps basic phones could have a brighter screen for users to view the screen slowly in open rural areas, or made in anti-sand materials as desertification is greens in northwest China.Aside from hardware reengineering, HTC needs to redesign its software capabilities. HTC is relatively weak in content when compared to rivals such as Apple. It has no plans to launch its own app store, preferring instead to reply on Android marketplace and its apps. HTC acquired French content provider Abaxia in June 201010 to develop innovative apps for its devices. Recently, it has installed digital map apps in HTC Sense interface. Currently, there is a market gap in smartphone manufacturer originated apps in China. Almost all of the apps available on Android/iPhone system are developed by someone software company. HTC could potentially develop operating system with apps linked to popular Chinese social media sites, such as QQ and Sinas Microblog.PriceHTC should continue to target f number tier price points for its high end customers. Its currently price point close resembles Apples and Samsungs, averaging slightly RMB2,500 (US$400). The high price setting strategy further illustrates HTCs ambition to compete with the international brands but the company could consider undercutting its price by a fraction, say less than 10%, than the leaders so as to gain stronger market share. Price lessening should not be advertised aggressively, as it might signal a button in quality.For products in the lower end market, HTC should try to be a price leader in the arena. Lenovo markets its cheaper line of phones around RMB700, and HTC should try to undercut Lenovo. It is important to pay off the basic customer s first, with the hope that HTC could persuade basic users to switch to more expensive phones over time.PlaceAccording to Economists, HTC now as 2,300 authorize retailers in China. Apple has 3,500 not withstanding its flagship Apple store and website while Nokia and Samsung have 9,000 each. HTC could open more shops by granting authorized retailers license, but it is easier said than done as brands jostle retailers for shelf spaces.Rather than investing heavily in opening its own shop, HTC could form a strategic partnership with popular online shop Taobao or Alibaba to telescope customers in the second or third tier cities to compliment its e-shop. Further place packaging could been referred in HTC ambassador campaign in People section.In first tier cities, HTC could theoretically leverage on Adidass store presence and dissemination network. Nonetheless, HTC should adopt a selective approach by opening flagship store that can illustrates its customer experience.PromotionIn HTC s incumbent global marketing campaign, the company catchword is quietly brilliant. HTC commercials do not focus on the precise functionality of their handsets but the way people use them. The concept itself is intuitive, but the campaign is not as much advertised in China as other places the guideword does not even has a Chinese translation. As a result, HTCs promotion in China is product focused. HTC One X advertisements were filmed where a photographer takes pictures with HTC phone while skydiving stressing the victor camera quality of the handset.To revamp the promotion campaign, HTC should first come up with a better slogan for China or even for its global campaign. Stressing on the way people interact with HTC cell phones is a good idea, but conceptually the slogan could be more straight prior Nokias connecting people or LGs life is good are good examples.For China specifically, HTC needs to build on build on enriching users experience. Yan Siqing, chief operating office r of China Telecom said HTC grew rapidly despite its late start because it provided a good user experience. Nationwide promotion campaign should focuses on how HTC helps people to capture their moments in life. Whether is at work, in sporting moments or vacation, a user-friendly HTC handset is always there to make things happen.PeopleSimliar to Unilevers Shakti mutation to help women in rural India to become entrepreneurs11, HTC could foster partnership with non governmental organisations, banks and local counties, to promote handsets at rural areas through employing HTC ambassadors. Ambassadors are underpriviledged residents in country sides and they are invited to become direct-to-consumer sales distributors for HTCs basic handsets for second or third tier cities. Contrary to normal mom-and-pop shops, HTC should provide schooling in selling, commercial knowledge and clerking to help ambassadors become micro-entrepreneurs. This proposal could not only expand HTCs form in the lo wer tier markets, but also been seen as a socially responsible act of goodwill.1Kim R. & Yoffie D., HTC Corp. in 1999, eighth Dec 2009, Harvard Business Review 2Sourced online http//xda.o2.co.uk/3Kim R. & Yoffie D., HTC Corp. in 1999, 8th Dec 2009, Harvard Business Review 4HTC The brand from no where The Economist, 7th Apr 2012, sourced online from 5http//www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2011.aspx 6Wolfe A, Gurushina N & Gassambe I, China Outlook The Tao of unmanageable Landing, 28 May 2012, Roubini Global political economy Report 7Mobile Phones in China, Category Briefing, 19 Sep 2011 Passport GMID 8http//www.digitimes.com/news/a20120619PR203.html9http//www.gizmag.com/lg-prada-collaborative-phone/20862/ 10http//www.ubergizmo.com/2010/06/htc-acquires-abaxia-to-strengthen-its-software-capabilities/ 11http//www.unilever.com.au/sustainability/casestudies/economic-development/creating-rural-entrepreneurs.aspx

Hills Like White Elephants Analysis

spine Slides the like Lambs Have you ever aromaed at the West Elk mountains and seen the lamb in the side of Mt. Lamborn? The reason it is c exclusivelyed that is because of the sandy seashore that fits a sheep much like the Cantabrian mountains of Spain resemble white elephants. Hills same White Elephants (1927), indite by Ernest Hemingway, is slightly a young, unmarried couple, the Ameri kitty and gigue, who are seated at a train station in Spain, apprehensively discussing an abortion for trip the light fantastic toe. The news report starts with Jig feel at the surrounding hills and public lecture some different types of alcohol.There is a interest conversation amid the two where they dress down about their relationship post-abortion. There is non a definite conclusion to their discussion, and it is leftover up to the proofreader to infer. In Hills alike(p) White Elephants Hemingway utilizes symbolization, exposure, and conflict to create a tense degree be tween a young globe and lady and prevail a clue as to whether or not the couple proceeds to build the abortion or not. Hemingway uses dialogue to surface conflict to show that even without a flock of clues, the couple is still contention about something.The primary example is when the muliebrity suggests that the hills look like white elephants merely the homosexual says hes neer seen peerless. In response she remarks, No, you wouldnt have, in a way that refers it sound as if she didnt intend for her comment to be nice. Then, further into the stratum, the conversation dies down and the adult female says, They dont really look like white elephants. I save meant the colouring of their skin through the trees. By saying this the muliebrity is almost terrified of being wrong in the look of the while, so she submissively changes her own scene to conform with his.The woman creates a lot of the conflict but an example of the man doing this is when he keeps insisting on things until the young woman is finally fed up and asks him, impart you please stop lecture? This nervous strain is all-important(a) because it shows the attitude and brashness of the man which is characterization, as Ill talk about in my next paragraph. Characterization plays a prominent role in the story because the reader neer gets to hear the thoughts of the characters, all their conversation and actions.For instance, upon arriving in the train station, the woman instantly begins to look at her surroundings, looking off at the line of hills, and commenting on them. When she does this it is like Hemingway wants readers to see Jig as a person who is more alert of new ideas and possibilities . He conducts the Ameri domiciliate the opposite, however. Whenever the young woman begins to look off at at something, she is quickly brought back to reality because the American wants to talk about what he thinks is important. The American is also less tactful when talking about the abortion.He constantly refers to it as an summons, alone to let the air in, whereas Jig never even mentions it. With Jig never mentioning the operation because it is taboo and saying things like, And if I do it youll be halcyon and things will be like they were and youll love me, makes her seem low-level and dependent on the American (WriteWork Contributors). She sounds youthful and thinks that the only way to be happy is to please the American man. Hemingways characterization creates two conflicting personalities that raises the tension and gives the reader a sense of genuinely sitting at a t adapted right them, eavesdropping.The most important element in Hills care White Elephants is symbolization because in that location are a lot of ideas and run-in that dont have the equivalent impact as they do when in that respect is a concrete object resembling it. hotshot of the most important symbols in this story was the bead curtain that hangs and separates the kitchen f rom the dining area. The substance behind the curtain is to separate one thing from an other, like the American and Jigs opinion on property the baby. Painted on the curtain is Anis del Toro which is fuddle of the bull (Shmoop editorial Team). This alludes to how meaningful alcohol is in the story.When Jig says, Thats all we do, isnt it look at things and give new drinks, it seems that they are frequent party-goers, and that whitethorn be how she got pregnant in the first place. Then they try the Anis del Toro and Jig comments, Everything tastes of liquorice. particularly all the things youve waited so long for. possibly after a few historic period of hard partying she realizes that it isnt all that abundant and tastes of vile licorice. These two lines together make her think that settling down and fashioning a family may be what she actually wants. Furthermore the very landscape that the story is set in is a symbol.The cashier mentions, On this side there was no shade and no trees and the station was between two lines of rails in the sun, implying that the authentic situation was very barren and dry. and then later in the story, The miss stood up and walked to the end of the station. Across, on the other side, were fields of grain and trees along the banks of the Ebro, which portrays a very green, fertile landscape. Hemingway uses these two descriptions to make up and contrast Jigs determination of whether or not she will stretch out the abortion. Hemingways usage of symbols helps better the story. Hills Like White Elephants had several important techniques such as conflict, characterization, and symbolization to make a dramatic story about a man and woman and their differences. later on finishing the story, many readers are able to infer that they did not keep the baby. This is because the die hard line is Jig pleasing the man and denying that she is feeling anything but fine. Geography can be simple landmarks, or it can be complex sym bols for taboo topics. whole kit and boodle Cited Edwards, Fred. Critical abstract. House of Desmond. Web. 14 Feb. 2013. . Hemingway, Ernest . Hills Like White Elephants. Anchorage School District.Web. 15 Feb. 2013. . Katys American Literature Blog symbolisation in Hills like White Elephants. Katys American Literature Blog. 29 Jan. 2009. Web. 16 Feb. 2013.. Shmoop pillar Team. Hills Like White Elephants Drugs and Alcohol Quotes rogue 1 Shmoop. com. Shmoop University, Inc. , 11 Nov. 2008. Web. 16 Feb. 2013. Shmoop Editorial Team. The Bamboo Bead Curtain in Hills Like White Elephants Shmoop. com. Shmoop University, Inc. , 11 Nov. 2008. Web. 16 Feb. 2013. WriteWork contributors. Hills Like White Elephants Jig Character Analysis WriteWork. com. 19 February, 2009. Web. 16 Feb. 2013.